Behindthe brands

Creative agency · Social media, branding & BTL

What we believe in

We don't do safe. We tell clients the truth, even when it isn't what they wanted to hear, and we obsess over the details nobody asked about. Good ideas need both. When we break a rule, we do it on purpose.

Our services

We run your profiles end to end: strategy, posts people actually stop for, community and paid campaigns. Every month you get the numbers and what we're changing next.

Logo, type, color, tone of voice and the rules that hold them together, so your brand looks like the same company on a business card and on TikTok.

Campaign ideas and the visuals that carry them. We start from what your audience already cares about, never from a template.

Activations, events, pop-ups and printed pieces people can hold. Things that happen in real life and end up on someone's phone.

Work

Shiftredi stickers in red and black
Branding · Naming · Identity · New York

Shiftredi

Black and silver Backstage business cards with an embossed logo
Branding

Backstage

Gamarra Abogados wall sign with the five-piece symbol
Branding · Visual identity · Peru

Gamarra Abogados

Private Vacations Instagram feed and stories shown on three phones
Social media · Content · Utah

Private Vacations

Our clients

  • Gamarra Abogados
  • Shiftredi
  • Private Vacations
  • Aladiah

“Working with Backstage has been a one-of-a-kind experience.”

David Reyes · CEO
Behind the scenesOn set with the team
Nice to meet you

Our team

Strategy, design, shoots and post, all under one roof. Backstage is the part of the work you don’t see.

Studio

Inside
the studio

Strategy, set and post under one roof. Every frame is planned, shot and finished by the same team.

Marcela Padilla and the Backstage crew in black, standing in a white studio
The Backstage crew
Stacks of black and white Backstage business cards on a white plinth
Identity in print
Embossed Backstage card resting on a laptop
The details
Filming the set on a phone gimbal
Content on set
Business cards on a plinth with a Nikon D850 on a tripod
Behind the lens
Photographer shooting a product setup under studio lights
Product shoot
Wide view of the white studio during a shoot
The studio
Festivals & events

In the
room

Marcela Padilla at LADFEST 2025 in front of the speaker line-up
Marcela Padilla · LADFEST 2025
2025

LADFEST

Latin American Design Festival

Official ambassador

Invited as ambassador to one of the most influential design and creativity festivals in Latin America: talks, workshops and the Latin American Design Awards, next to studios and artists like Base Design, Alex Hunting Studio, Espina Studio, Yuko Shimizu, Shane Fu and Kris Andrew Small.

Holding the LADFEST 2025 VIP pass against the festival poster wall
VIP pass
Marcela Padilla with designer Kris Andrew Small at LADFEST 2025
With Kris Andrew Small
Marcela Padilla seated in the festival theatre
Front row
Marcela Padilla in front of the LADFEST 2025 poster wall
The poster wall
Marcela Padilla smiling in the theatre seats between talks
Between talks
  • 2025NurleadPersonal Branding Workshop for Marketers & PublicistsSpeaker
  • 2026TEDxIEIE Business SchoolGuest
  • 2026IE Marketing DayAI in marketing, with Amazon, Uber and P&GGuest
Got a project in mind?

Let's talk